Reverse-Engineering the AI Buyer
You Built the Best AI Product in the Room. Now What? The GTM Lessons Builders Skip. Aliisa decodes the commercial mistakes technical teams make most often: why enterprise procurement isn't like consumer adoption, how to design for trust and change management from day one, the difference between a pilot and a deal, and the signals that tell you a product is ready to scale vs. ready to get stuck. She's packed with war stories and counterintuitive lessons from the trenches of OpenAI.
About the AI in GTM Track
AI in GTM sessions at AI Engineer World's Fair 2026 in San Francisco.
When
Thursday, July 2, 2026
3:45 PM - 4:05 PM·20m
Where
Track 6 · Room 2014
Capacity: 250 attendees
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Speaker
Aliisa Rosenthal
General Partner
Acrew Capital
Aliisa Rosenthal is a General Partner at Acrew Capital, where she invests in the next generation of AI-native enterprise software. Recognized as a premier Go-To-Market (GTM) architect, Aliisa was the first commercial hire at OpenAI, where she served as Head of Sales and led the historic scaling of enterprise revenue from $10 million to a $10 billion run rate in just three years. Previously, Aliisa was the VP of Sales at WalkMe, guiding the company through its 2021 IPO. With a career spanning early leadership roles at Mixpanel and InVision, she has a proven track record of scaling frontier technologies into global enterprise standards. A graduate of Brown University, Aliisa is a defining voice on AI commercialization, category creation, and the evolution of the modern sales organization.