Aliisa Rosenthal

General Partner

Acrew Capital

Aliisa Rosenthal is a General Partner at Acrew Capital, where she invests in the next generation of AI-native enterprise software. Recognized as a premier Go-To-Market (GTM) architect, Aliisa was the first commercial hire at OpenAI, where she served as Head of Sales and led the historic scaling of enterprise revenue from $10 million to a $10 billion run rate in just three years. Previously, Aliisa was the VP of Sales at WalkMe, guiding the company through its 2021 IPO. With a career spanning early leadership roles at Mixpanel and InVision, she has a proven track record of scaling frontier technologies into global enterprise standards. A graduate of Brown University, Aliisa is a defining voice on AI commercialization, category creation, and the evolution of the modern sales organization.

Sessions (1)

Reverse-Engineering the AI Buyer

3:45 PM·Track 6 · Room 2014

You Built the Best AI Product in the Room. Now What? The GTM Lessons Builders Skip. Aliisa decodes the commercial mistakes technical teams make most often: why enterprise procurement isn't like consumer adoption, how to design for trust and change management from day one, the difference between a pilot and a deal, and the signals that tell you a product is ready to scale vs. ready to get stuck. She's packed with war stories and counterintuitive lessons from the trenches of OpenAI.

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