For 30 years, interfaces were designed ahead: wireframes, fixed flows, pre-built dashboards - because we couldn't make them otherwise. Three shifts changed the constraint: LLMs that reason over business context, agentic frameworks that work at production grade, and composable backends that expose a real tool surface. With all three in place, the interface stops being something you design and ships as the output of an orchestrator composing it per intent. I'll walk through the hypothesis, the architecture we're running in production for enterprise commerce, and a live demo where it all moves.
Agentic Commerce sessions at AI Engineer World's Fair 2026 in San Francisco.
Thursday, July 2, 2026
3:20 PM - 3:40 PM·20m
Track 2 · Room 2006
Capacity: 250 attendees
Sign in to add this talk to your schedule.

Gus Iwanaga
General Manager (Product, UX, Engineering) at commercetools
commercetools
@guhgoi
Gus Iwanaga leads Product, UX, and Engineering for mosAIc at commercetools - the agentic orchestration and generative UI layer of the company's platform. Before commercetools, he spent several years decade building commerce and AI at Google, Zalando, and zooplus. Prior to moving out to Europe, Gus worked in various industries (food & beverage, investment banking, software dev consultancy, telecom) wearing multiple hats (software engineer, Technical Project/Program Manager)