AI Engineer WF 2026
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Speakers/Gus Iwanaga
Gus Iwanaga

Gus Iwanaga

General Manager (Product, UX, Engineering) at commercetools

commercetools

@guhgoi

Gus Iwanaga leads Product, UX, and Engineering for mosAIc at commercetools - the agentic orchestration and generative UI layer of the company's platform. Before commercetools, he spent several years decade building commerce and AI at Google, Zalando, and zooplus. Prior to moving out to Europe, Gus worked in various industries (food & beverage, investment banking, software dev consultancy, telecom) wearing multiple hats (software engineer, Technical Project/Program Manager)

Sessions (1)

The End of the Static Screen: Architecting Intent-Driven UX with Agentic Orchestration
3:20 PM·Track 2 · Room 2006

For 30 years, interfaces were designed ahead: wireframes, fixed flows, pre-built dashboards - because we couldn't make them otherwise. Three shifts changed the constraint: LLMs that reason over business context, agentic frameworks that work at production grade, and composable backends that expose a real tool surface. With all three in place, the interface stops being something you design and ships as the output of an orchestrator composing it per intent. I'll walk through the hypothesis, the architecture we're running in production for enterprise commerce, and a live demo where it all moves.

Agentic Commerceintermediatesponsor