The Death of Developer Advocates
Developer Advocacy is dead. Over the last decade Developer Advocates have been a key part of any devtool company. Coding agents are the customer now. Your ICP is Claude Code, Codex, and a myriad of other coding agents that are going to evaluating, using, and suggesting tools to their human counterparts, then implementing them. So what do you do about it? Pivot to "Agent Advocates". This is a similar role but with the expressed purpose of understanding how Agents experience your product and using those findings to improve the agent experience. In this talk/workshop I'll share how to evaluate the agent experience of your product, how to improve it, and how to communicate that to your team so they can change the products roadmap. Speakers: Stephanie Jarmak — Sourcegraph; Graham McBain — Sourcegraph.
About the AI in GTM Track
AI in GTM sessions at AI Engineer World's Fair 2026 in San Francisco.
When
Thursday, July 2, 2026
11:10 AM - 11:30 AM·20m
Where
Track 6 · Room 2014
Capacity: 250 attendees
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Speakers (2)
Stephanie Jarmak
Sourcegraph
@heyneighbor
Senior developer advocate with over a decade of experience building communities and organizing conferences. Graham McMahon has founded and sold multiple companies and created multiple viral moments. Graham is passionate about building communities both online and offline that help people connect and grow.
Graham McBain
Sourcegraph
@heyneighbor
Senior developer advocate with over a decade of experience building communities and organizing conferences. Graham McMahon has founded and sold multiple companies and created multiple viral moments. Graham is passionate about building communities both online and offline that help people connect and grow.