Udi Menkes

Principal AI Product Manager

Intuit

Udi Menkes is a Principal AI Product Manager at Intuit, where he leads the development of custom financial LLMs and agentic AI systems that turn Intuit's proprietary data and financial domain expertise into experiences delivering real value to 100M+ customers across QuickBooks, TurboTax. Credit Karma, and Mailchimp. He has spent 15+ years building AI that touches money — patented financial crime AI at ThetaRay for banks including Citi, Santander, and OCBC, and conversational and revenue-optimization AI at OpenWeb for 120M+ monthly users. Udi runs GenAI PM (genaipm.com), an AI agent that scans X, LinkedIn, YouTube, GitHub, and 200+ AI and PM blogs daily and delivers a 7-minute, high-signal brief to 5,500+ AI Product teams and builders at Google, OpenAI, NVIDIA, Meta, Amazon, Microsoft, and more.

Sessions (1)

AI Doesn't Understand Money (Yet)

11:10 AM·Track 3 · Room 2003

Ask any LLM a financial question about your business. You'll get a fluent, confident, generic answer — one that doesn't truly know your business, or what happened when businesses like yours made that same decision. We build financial AI at Intuit serving 100M+ customers. Our custom LLMs outperform general-purpose models on accuracy while cutting latency in half. But that's the foundation, not the destination. I'll cover where financial intelligence goes when AI stops reporting what happened and starts helping you decide what to do next (and does it for you).

AI in Financeintermediatetalk